How to write a picture book: the myth of 'formula' versus free creative flow

There are as many ways to start writing a story as there are people who set about writing one.

Some writers start writing because they have been inspired by a setting, some begin with a ‘what if’, some with a character, some with an overheard phrase, some with a philosophy, some with a moment, an object, a loss, a gain, a spark of insight, a protracted life-changing experience.

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